At PRIMADONNA Shop, we believe luxury lingerie should be an experience – where exceptional craftsmanship meets the perfect fit to celebrate every curve. Designed for the discerning woman who demands both elegance and comfort, our collections transform everyday wear into moments of self-love.

Our Philosophy

  • Fit First: Curated sizes from 30-46 bands with full-bust options
  • Thoughtful Design: Anti-chafe seams, convertible straps, and breathable fabrics
  • Effortless Glamour: From balcony bras to Brazilian bikinis – each piece transitions seamlessly

For Women Who Value

Bridal Sophisticates

Our Bridal Collection offers foundations that feel as exquisite as they look, with lace detailing and supportive structures.

Everyday Connoisseurs

Discover Comfort and Everyday lines featuring moisture-wicking fabrics and wireless support.

Adventurous Spirits

Performance-driven Sports bras and Swimwear that combine technical fabrics with couture-inspired designs.

“We challenge the notion that beauty requires compromise. Each PrimaDonna piece is engineered to deliver 360° comfort without sacrificing sophistication.”

From our hand-sewn Empreinte briefs to the convertible Aubade babydolls, every item undergoes rigorous fit testing to ensure it meets our standards for both form and function.

World-Class Service, Wherever You Are

Shipping internationally from our Canadian atelier, we’ve dressed confident women across 35+ countries. Our multilingual customer care team at [email protected] ensures personalized attention for every order.

Join thousands who’ve rediscovered their confidence – shop our bestselling collections today.